Whether you ride waves, mountains, dirt, or concrete, you have a reason to ride. RYDE is the reconstruction and ascension of Evolve Board Sports. To grow beyond their youthful sonder, founders Cade Ortiz and Dustin Nelson strip away all to rediscover their passion for culture and sport alike by developing a brand that transcends Evolve. The next step in evolution was to destroy and rebuild. Forest fires breathe new life into the dying ecosystem.
The ideas of simplicity and inclusiveness plant the seed for new harvests. RYDE seeks to spark new imagination into West Coast culture and tradition. Innovation and evolution are stifled with complacency and laziness. Hard work, commitment, and community can accomplish all. Roots only grow where watered.