The Vision
Whether you ride waves, mountains, dirt, or concrete, you have a reason to ride. RYDE is the reconstruction and ascension of Evolve Board Sports. To grow beyond their youthful sonder, founders Cade Ortiz and Dustin Nelson strip away all to rediscover their passion for culture and sport alike by developing a brand that transcends Evolve. The next step in evolution was to destroy and rebuild. Forest fires breathe new life into the dying ecosystem.
The ideas of simplicity and inclusiveness plant the seed for new harvests. RYDE seeks to spark new imagination into West Coast culture and tradition. Innovation and evolution are stifled with complacency and laziness. Hard work, commitment, and community can accomplish all. Roots only grow where watered.
WEST COAST CULTURE
Effortless and tough. Stylish and gritty. Smooth and fast. Local and inclusive. Laid-back and energetic. These are the words that define us. All can relate. All can strive to embody. All can represent.
Goals
It’s time to prove it to no one but ourselves. Prove that hard work does pay off. Consistency does create healthy structure. Commitment does illicit results. Sacrifice does bear life’s fruit. Stick your hand into the cactus to pick the pear. Its juice will overflow your cup.
DEMOGRAPHIC
Teens looking for something to believe in and people to look up to. Twenty-somethings living with purpose, but without direction. Thirty-somethings trying to get by. Forty-somethings teaching the next generation. Fifty-somethings getting back out there. Sixty-somethings showing them how it’s done. Seventy-somethings proving it to themselves. Eighty-somethings outlasting them all.